Mercedes Benz

Sales Promotion A-Class

In collaboration with Graller Werbung, we developed an online campaign to support the launch of the new Mercedes A-Class. The stated aim of generating test drives was achieved through a campaign on Facebook and Instagram. Following the first campaign run, test drives increased by 633% compared to the previous month. Link clicks via Facebook and Instagram to the website increased by 800% compared to the same period the previous month.

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Client:

Mercedes Benz Wiesenthal

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Art Direction:

Bernd Graller & Axel Ferro

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Copy:

Bernd Graller

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Design:

Axel Ferro & Enrico Jacono

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Editing:

Daniel Klingler

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