Block55

Book Promotion

To boost book sales for the first blockchain novel, we developed a website and integrated a viral rewards campaign. The mechanics of this campaign were that those who shared a link via social networks could collect points and redeem them for a signed edition of the book. The campaign increased book sales tenfold within just a few weeks.

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Client:

Michael Marcovici

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Branding & Design:

Axel Ferro

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Copy:

Axel Ferro

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Web Design:

Enrico Jacono

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Online Campaign:

Enrico Jacono & Christian Österreicher

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