{"id":1779,"date":"2017-11-15T23:17:36","date_gmt":"2017-11-15T22:17:36","guid":{"rendered":"https:\/\/vonferro.com\/portfolio\/block55\/"},"modified":"2026-04-10T10:44:58","modified_gmt":"2026-04-10T08:44:58","slug":"block55","status":"publish","type":"portfolio","link":"https:\/\/vonferro.com\/en\/portfolio\/block55\/","title":{"rendered":"Block55"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Book Promotion<\/h4>\n\n<p class=\"wp-block-paragraph\">To boost book sales for the first blockchain novel, we developed a website and integrated a viral rewards campaign. The mechanics of this campaign were that those who shared a link via social networks could collect points and redeem them for a signed edition of the book. The campaign increased book sales tenfold within just a few weeks. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Client:<\/h4>\n\n<p class=\"wp-block-paragraph\">Michael Marcovici<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Branding &amp; Design:<\/h4>\n\n<p class=\"wp-block-paragraph\">Axel Ferro<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Copy:<\/h4>\n\n<p class=\"wp-block-paragraph\">Axel Ferro<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Web Design:<\/h4>\n\n<p class=\"wp-block-paragraph\">Enrico Jacono<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Online Campaign:<\/h4>\n\n<p class=\"wp-block-paragraph\">Enrico Jacono &amp; Christian \u00d6sterreicher<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Book Promotion To boost book sales for the first blockchain novel, we developed a website and integrated a viral rewards campaign. The mechanics of this campaign were that those who shared a link via social networks could collect points and redeem them for a signed edition of the book. The campaign increased book sales tenfold [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1778,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_category":[14,16,34,15,19],"class_list":["post-1779","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-campaigning","portfolio_category-digital","portfolio_category-packaging","portfolio_category-print-design","portfolio_category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio\/1779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/comments?post=1779"}],"version-history":[{"count":1,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio\/1779\/revisions"}],"predecessor-version":[{"id":1783,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio\/1779\/revisions\/1783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/media\/1778"}],"wp:attachment":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/media?parent=1779"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}