{"id":1724,"date":"2017-11-15T23:29:28","date_gmt":"2017-11-15T22:29:28","guid":{"rendered":"https:\/\/vonferro.com\/portfolio\/mercedes-benz\/"},"modified":"2026-04-10T10:26:53","modified_gmt":"2026-04-10T08:26:53","slug":"mercedes-benz","status":"publish","type":"portfolio","link":"https:\/\/vonferro.com\/en\/portfolio\/mercedes-benz\/","title":{"rendered":"Mercedes Benz"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\">Sales Promotion A-Class<\/h4>\n\n<p>In collaboration with Graller Werbung, we developed an online campaign to support the launch of the new Mercedes A-Class. The stated aim of generating test drives was achieved through a campaign on Facebook and Instagram. Following the first campaign run, test drives increased by 633% compared to the previous month. Link clicks via Facebook and Instagram to the website increased by 800% compared to the same period the previous month.   <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n<h4 class=\"wp-block-heading\">Client:<\/h4>\n\n<p>Mercedes Benz Wiesenthal<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n<h4 class=\"wp-block-heading\">Art Direction:<\/h4>\n\n<p>Bernd Graller &amp; Axel Ferro<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Copy:<\/h4>\n\n<p>Bernd Graller<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Design:<\/h4>\n\n<p>Axel Ferro &amp; Enrico Jacono<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h4 class=\"wp-block-heading\">Editing:<\/h4>\n\n<p>Daniel Klingler<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\"\/>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales Promotion A-Class In collaboration with Graller Werbung, we developed an online campaign to support the launch of the new Mercedes A-Class. The stated aim of generating test drives was achieved through a campaign on Facebook and Instagram. Following the first campaign run, test drives increased by 633% compared to the previous month. Link clicks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1723,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_category":[14,16,15,36,19],"class_list":["post-1724","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-campaigning","portfolio_category-digital","portfolio_category-print-design","portfolio_category-shooting","portfolio_category-web-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio\/1724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/comments?post=1724"}],"version-history":[{"count":1,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio\/1724\/revisions"}],"predecessor-version":[{"id":1733,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio\/1724\/revisions\/1733"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/media\/1723"}],"wp:attachment":[{"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/media?parent=1724"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/vonferro.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=1724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}