OBI

For OBI Austria, the market leader among DIY stores, we successfully executed a relocation as part of the 2022/23 employer branding campaign. We helped the traditional DIY retailer become an eye-catcher in the world of Instagram and the like—through an exceptional concept featuring popular Red Bull athlete Dominik Hernler, whom we were able to secure as a sports testimonial. Alongside an athletic advertising strategy, the target audience was reached with first-class “Biber Challenge” sports events and viral web videos to position OBI as a top employer.

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Client:

OBI Bau-und Heimwerkermärkte Systemzentrale GmbH

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Art & Creative Direction:

Axel Ferro, Bernd Graller, Enrico Jacono

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Copy:

Bernd Graller, Axel Ferro, Rouven Haas

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Graphics design:

Axel Ferro, Enrico Jacono

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Photography:

Christian Maricic

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Films:

Callboi, Pirmin Juffinger & Crew

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